Akwaï
Manage and create insightful content for your SNS
Product B2C
Product management
SNS content/AI generated
Overview
Akwaï is a social media management platform built specifically for restaurant owners and social media agencies. Born from the observation that existing tools like Hootsuite and Agora Pulse were either too complex for beginners or couldn't scale efficiently across multiple accounts, Akwaï reimagines the social media planning experience with a focus on usability and modern workflows.
Skills
Product design, UI/UX, Product management, Roadmap creation, Scrum master
Company
Akwaï - 2023/2024
Stack
Figma, Linear, Material Design, Confluence, Storybook
Post-creation and scheduling
Design and schedule your social media posts with an intuitive editor that combines visual preview, caption writing, and calendar placement in one seamless workflow. Upload media, craft your copy with AI assistance, and see exactly how your content will appear before it goes live.
Live feed visualization
No more guessing how your grid will look. Preview your Instagram and Facebook feeds in real-time as you plan content, allowing you to maintain visual consistency and catch potential layout issues before they go live. Plan with confidence, publish with clarity.
Mobile App for Post Management
Your social media schedule doesn't wait for you to be at your computer. The mobile app delivers complete publication management—edit captions, adjust scheduling, preview your feed, and oversee multiple accounts—all from your phone. Flexibility when you need it most.
SNS Calendar management
Final observations
Akwaï emerged from direct frustration with existing tools, transforming agency pain points into product features. By prioritizing usability testing with real account managers and iterating based on their workflow, the platform proved that social media management doesn't have to sacrifice simplicity for power—it just needs to be designed with actual users in mind from day one.
Selected work
2020 - 2026
